Leverage Social Media Platforms

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Social media is one of the most important communities for a content marketer. The world population is about eight billion. Statistically, about five billion people use the internet, with over 90% using social media. More than half of the world’s population served on a platter. Social media’s reach and necessity in all marketing campaigns cannot be overemphasized. The traditional ways of using billboards, blogs, brand placement, and the likes are still excellent adjuncts.

However, it is a no-brainer that the bulk of your attention should point to the internet and, more so, to social media platforms. You can leverage the Internet’s reach by having a user-friendly website that acts as your online store but,  more importantly, you have to establish a presence on social media.

It is good practice to have a presence on all major social media platforms, but the varying attention you will give each will depend on your content strategy. For example, age-wise, you should be aware that the younger generations have more presence on TikTok, Instagram, and Twitter (With Snapchat also having a pretty good shout).  You can also appeal to a more mature and professional audience on platforms like Facebook and LinkedIn. There is also a generally more extensive reach on Facebook and YouTube.

Using this basic knowledge in planning to leverage social media in your marketing strategy becomes necessary. A good social media practice is not to place your presence on brand-related content entirely. Being opinionated and having a natural feel on social media platforms gives you a unique representation that could, in turn, translate to engagements and followers.

The followers you build along the way will also become consumers of the brand-related content you post, bringing you full circle to the aim of Content Marketing. Having a bot-like social media platform that only becomes active when it is time to showcase the brand will seldom achieve much.

Social media can be pretty distracting, it feels good to take hold of the latest trends and use them to create content that brings about engagements, but this could quickly take a wrong turn. Hence you always have to remember to stay on brand. While there are many topics to take advantage of and use for attention, be selective.

You have to align your content to the brand identity you have created. This involves interacting with suitable topics, the right brands, and events. Several opportunities for endorsements, partnerships, and invites would arise from your interactions. Turning down such offers could affect you, so it is better to strategically structure your social media content to invite the needed opportunities.

Another best practice on social media is to promote uniformity. As you create a presence on all social media platforms, ensure unison between all your profile pages. You do not necessarily need to have the same content everywhere, but you should always aim to preserve the identity and values of the brand.

The importance of the brand should be upheld on all platforms, regardless of where it is. For example, if you have an animated brand, keep to the upbeat and fun content on LinkedIn. Make sure you do not overdo it. You should control the narrative on all platforms. This will help the public get more acquainted with your brand and prevent misrepresentation.

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